About

Excel Fitness is a franchisee of Planet Fitness based in the Austin area and has been a portfolio company of Olympus Capital Partners since 2022. We operate over 140 Planet Fitness locations across Texas, Oklahoma, Tennessee, Georgia, Arkansas, Missouri, North Carolina, Utah, and Virginia and are continuing to build over 10 new locations each year. Our team is built on a culture that focuses on elevating the member experience by developing exceptional health clubs and delivering world-class customer service. We’re passionate about building communities through fitness and supporting our local markets through employment and membership opportunities that positively impact lives.

What sets Excel Fitness, the 2019 Franchisee of the Year, apart from the rest is the people.

Excel Fitness puts people first, whether it's the members in our clubs or the front desk staff, we believe that the relationships we foster make us great. And what makes working for Excel Fitness different from anywhere else, are those very same relationships.

Excel Fitness is Rapidly Growing and new opportunities are always arising.

As a rapidly growing company, we focus on the growth of our employees. We want to develop our team to be the best that they can be by instilling strong core values that can be applied within and outside of Excel Fitness.

We promote from within, and with so much opportunity to grow as our company does, and with our strong leadership, our employees can develop and grow as future leaders.

Excel Fitness is an Equal Opportunity Company, with great benefits


Planet Fitness® is a health and fitness facility by trade, but a Judgement Free Zone® by character. We are committed to being a diverse workforce, where anyone can work regardless of race, gender, and sexuality. Excel Fitness recognizes the value of benefits to employees and their eligible dependents. Excel Fitness supports employees by offering a comprehensive and competitive benefits program by following The Four Pillars of Wellness.

Physical, Financial, Emotional, and Social Health

  • Physical

    All of our employees receive a free Black Card membership, as well as a +1, allowing them to bring whoever they’d like to the gym.

  • Financial

    We offer our employees several benefits packages and options, including 401k and MyFlexPay, a wellness benefit that allows employees to receive their checks early.

  • Emotional

    Our Employee Assistance Program, or EAP, gives our employees free and confidential access to counseling resources.

  • Social

    All employees, full time and part time, are eligible for Paid Time Off (PTO) days, Wellness Days, as well as a strong culture within work.

Our Core Values

  • Humility

    Being courteously respectful of others.

  • Team Player

    Reliable, communicates, listens, participates, shares, cooperates, flexible and supportive.

  • Integrity

    Being honest with strong morals, principles and values.

  • Dedication

    Maintaining a positive attitude and a commitment to company values, even when it’s challenging.

  • Accountability

    Accepting responsibility to SEE IT, OWN IT, SOLVE IT and DO IT. Diversity, equality, and inclusion.

Excel Fitness was built on strong relationships and team culture. A foundation carried with reverence by every team player and a driving force that strengthens our connection and belonging.​

It’s not about being the biggest, but rather the best. We’ve always been different. Different in the way we build our clubs, invest in our teams, and deliver unrivaled customer service. We challenge ourselves to do better by being better.​

We’re a platform built for growth, engrained in a brand that’s disrupting an industry and changing the way fitness is introduced to millions. Every smile we exchange reminds us of the lives we positively impact. From each ‘Hello’ and ‘Goodbye’ at the front desk to the partnership and collaboration in our back office, we win as one team, one planet.​

And we have only scratched the surface. Excel Fitness will continue to be strategic in our growth, aggressive in our marketing, and world-class in our customer service. We’ll lean on the team we’ve built around us as inspiration and to guarantee individuals feel welcome and valued. Our mission and core values are our North Star ensuring we’re diversified in our policies and operate with humility and integrity.​

Achieving 1 million members is just the beginning. Let’s continue to have fun, motivate each other, and build incredible communities through fitness!

— CJ Bouchard

Our CEO’s Vision Statement

Start Your Journey With Excel Fitness today!